Who In The World Is Rick O?
After 14 Years Maybe You Should Get To Know Me, Many Of You Already Do!


Rick O.

 

 

 

 

 Who is this guy?:
I am the General Manager and Owner of American Beauty Equipment, formerly Midwest Salon and Skin Care Equipment.
I have been in the beauty business for my entire life practically,
I am a legacy of a large beauty product dealer from the Chicago land area.

Some people say, I know everything about beauty equipment. I learned quite by accident after doing this for so many years and being a teacher by nature, I have studied all cabinetry and chairs as well as skin care equipment and even cold lasers from nearly every country. I had some great teachers too.

I can help you design your salon, spa or any beauty type business and provide specs as well as layouts for plumbers or architects. I can also help choose colors, motif and other things to help make your business special and successful. I can also recommend and help with marketing ideas. All for free.

A secret you may not know- Build a nice salon, be nice and helpful, people will always come back, build a cheap ugly salon, people will only come once, unless you are REALLY special.
Your grandparents were able to keep their customers in their salons for 40 years you can too, if you do it right. I have seen dozens if not hundreds of salons open then close due to poor marketing, poor management or rude owners. BE NICE IS THE GOLDEN RULE!

 
What's The Deal With This Web Site:
The website is called American Beauty Equipment, same as our name. Abraham Lincoln is our logo, we are based in Illinois, 10 minutes from O'Hare airport. A.B.E is our Acronym get it? We offer great value and everything is worth every penny you pay.
The website is a dictionary of manufacturers equipment, because our website gives you all the descriptions and color choices available and then some. It is simple to navigate if you can read.

We carry all the major brands and some excellent smaller companies making a name for themselves.
This website is designed and updated by me nearly everyday. The items over the years have changed and so has the name and the way we do business. All of our equipment is good quality and even the items made in China are very nice indeed. I personally design and oversee the equipment in our ITALICA line and make sure it is tough enough for Americans. Every year we go back and make sure that our equipment is still holding up after the warranty periods.

This is to ensure we never have to fix your equipment. Take it from me, you don't want anyone to have to fix your equipment, ever if possible, right + I don't want have to fix it either, truthfully. We service and help many schools because we care and can help.
When you don't have working equipment, you are losing money.












ITALICA
What is ITALICA?:
ITALICA is a city in Spain that was a Roman city during the Roman Empire, modern day Seville. Some of the best preserved and most beautiful works of Roman history are still buried and have yet to be unearthed. I was inspired by this timeless city spawning 3 emperors and one of the biggest still functional coliseums in all of Spain.

Many of our items are UNIQUE , because we design or make them from scratch. We try to never copy a design. If you notice many of our items are NEW or have been redesigned. We make them stronger and stronger every time and improve the designs based upon your feedback. Thank you for making this line a brand name people trust now. We promise to make better and better items and to keep the prices competitive and hopefully better than our competition, whom in many cases are still selling you utter junk. We are sorry for that and cannot stop them.
Only you can stop this by not buying that really cheap stuff.
You get what you pay for nowadays, even in our industry.
 


Horror Section!

 Why should I go with your company over some cheaper guys?:
 Why would you buy from a company that gives no refunds and has a no return or refund policy at all. Simply you buy it you are stuck with it. We offer refunds and are concerned when our customers are not happy.
Well, the truth is cheaper is not always better and MANY of you have found out the HARD way.  Some the REAL hard way.
I have heard your horror stories about equipment sold by the dealers that are from certain states or that disappear or tell you tough luck. Doesn't that just suck. How much did you spend to sue them and then not get anything, because they changed their name and moved. How much time and effort have you lost in business due to being penny wise and dollar foolish.
It is the beauty professionals who foster these cheap guys and buy these things, then complain when they have to buy better items now costing twice as much because they have broken.

Also, maybe they advertise cheap prices and don't show the freight? Why? Because they cannot make money and there is a finite point to which all these dealers eventually come to. They cannot provide you with service or quality and make no money on the items. Then they fold and you are stuck. Some of these rip off artists just simply change their names and move around the corner in their city.

Many of these people are just dumping items on you to empty their overburdened wallets and warehouses. We sell better items on clearance than many of these guys do new.

Beware of EBAY beauty equipment, I say it again, you get what you pay for, truly. Those guys are literally dumping horrible quality items there for no money and ripping you off. Good luck and count your fingers when you are done.

We provide many parts in our warehouse for you to fix your cheap items.

Why buy from us?
Simple all of our equipment comes with guarantees and warranties, we can service anything pretty much if we make it.  We also service all of our manufacturers items and sell to many places worldwide and our record speaks for itself with D&B and the BBB. we do not need to be members, they want us to be members.

We discontinued MANY of the items you are now buying from cheaper sites, due to bad record and just poor quality. Many of these items have gone through our clearance section, this area we sell new and used items and some poor quality items, however, we sell them for cost or even below to get rid of them fast. We at least tell you when something is not good. That is the ONLY place on our website that we offer no returns.
 
NEW TRICKS OR PROBLEMS I HEARD OF RECENTLY 10-15-07
I recently learned from a person very close to me about the tricks that the "Cheap" Furniture makers overseas do to make the chairs even cheaper. These things are true.

1. They remove padding in the seats and add Styrofoam- Ever have a customer fall out of a chair or have it crack off the base?
2. They use pressed newspaper in the cushions or cardboard instead of wood.
3. They use highly flammable fabrics- Easy to melt with curling iron mishaps.
4. They use paper laminates in the cabinets and give you moldy wood, that once it dries smells very bad.
5. How about taking your order, telling you it takes one week and then you don't see your order for 5 months. They didn't tell you they don't have the items in stock.


If you have questions for me or wish to contact me please email me at Rick@AmericanBeautyEquipment.Com

TOLL FREE 1-888-616-9450


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